Brand position
Le Bourget is a global brand offering 30 to 45 yo elegant and modern women a complete collection of up-to-date skinwear products (hosiery, seamless, lingerie) at affordable prices with a quality and French know-how tradition.
Le Bourget: the brand of “Les Dessous Chics”
Our essential values
History :
Le Bourget is the oldest French manufacturer of tights and stockings and started in 1927.
Creativity :
Le Bourget instigates the market with innovating and unrivalled fashion products each new season.
Culture of dialogue :
Le Bourget listens to women, anticipates and answers the wishes of its consumers through a customer division, meetings with consumers and quality orientated surveys
Le Bourget : from « Les Dessous Chocs » to the « Chic Attitude »
The Le Bourget brand is today the image of Chic Attitude.
Chic Attitude is
natural elegance
.It means being
sure about our choices and show them with
elegance and
confidence.
Chic Attitude ,
means living in the present era, feeling in harmony while wearing signs
of
modernity.
. It also means coordinating our image with innovating trends,
those who will mark our time.
Adopting Chic Attitude is the right choice, finding the product which combinesglamour
with
timelessness,,
provocationwith
respect.
This concept is the inspiration for modernity throughout the collections of Le Bourget
Our history
LE BOURGET was founded by Jean-Pierre SALTIEL in 1924.
LE BOURGET.
He started the company with 12 workers in Fresnoy le Grand, thus benefiting from the regional knitting know-how.
The name LE BOURGET was chosen in 1927
LE BOURGET.
because of the first transatlantic flight by Lindberg landing at Le Bourget airport near Paris.
« LE BOURGET »
LE BOURGET
The italian group CSP International, www.cspinternational.it,
second largest Italian manufacturer of tights and stockings after Golden Lady, purchases LE BOURGET in September 1999. LE BOURGET.
For CSP, a family owned group listed at the Milan stock exchange, it is a strong access into the French market with a 10% market share.
This external growth enables CSP to become the 3rd world largest manufacturer of tights and stockings
Today, French and Italian teams together develop collections
Chic Attitude :
natural elegance
Shows her choices with elegance and confidence
Wears signs of modernity
Combines glamour with timelessness / provocation with respect
Reflects her personality
Confident in herself and her power
Half angel, half devil
Shows without complex her desire to seduce